Commercial Pedestrian Street Of Traditional Advertising Design Research

In this paper,traditional commercial pedestrian street and the space environment for the study of advertising.From traditional commercial pedestrian street, advertising and the relations between people starting to learn the landscape planning and design,advertising design and environmental psychology as a theoretical basis, the system of the traditional commercial pedestrian street of the characteristics of the space environment,as well as advertising space in its edge,initially identified by the study.Summary of the theory on the basis of the Confucius Temple in Nanjing carried out through field research,combined with interviews and survey data analysis,trying to understand the outdoor advertising space,the real situation,a detailed analysis of their current situation and existing problems,according to the question of the existence of deep thinking,Commercial Street to explore China's traditional advertising space environment design,summed up China's traditional commercial pedestrian street advertising design principles,the last of China's traditional commercial pedestrian street advertising design to creative thinking.