The Product' Situation Constructing And Semanteme Creating In Design

Products, being designed to fulfill people' needs, involves the relevant people, objects(products)and environment(natural and social),which are an integrated system. Design is the practice with purpose. Only the products are placed in this integrated system, forming human-object-environment and its interactive situation, can we carry out product design reasonably, and make them symbiotic, co-prosperous and harmonious.Combined with the theory of Situated design and Product Semantics, the paper studies the construction of product situations and the generation of product semanteme from the view of design requirements.First, from the points of analysis of the requirements and the essentials which influence product design, this article analyzes the relationships among human, objects, and environment in product design, and proposes that products, users as well as environment are brought into a unified frame namely product situation in which overall analysis is carried out, then build the situated thinking of product design.Second, according to the comprehensive analysis of situation theory existed, the article puts forward the constituent elements of the situation and their implications. And products, users, environment as well as their interaction are constructed into the product situation space. then gets knowledge of situation space from component factors and factors' interaction, It sets up situation design space by situation's influencing on function-behavior-structure-form, and analyzes the generation of function, behavior, structure and form. It also expands the concept of construction for situation space, and proposes that situation derives space as well as build up the frame of situation deriving space. Through research, materials analysis, combined with psychological expectations of the users, it elaborates the expression of situation space from the perspective of situation story board departuring from realistic situation, and discusses the construction of situation space on product design comprehensively.Third, from the product semantics' concept, it discusses the elements and the roles of product semanteme. Through introducting rhetorical devices, it elaborates the generation of product semanteme based on situation space from product function semanteme, product instruction semanteme as well as product symbol semanteme.Last, based on the research above, taking the example of Integrate Kitchen Cabinet' design, it constructs the situation space of Kitchen Cabinet products, analyzes the generation of its semanteme in situation space, and determines the principles of product detail design. And it submits a design proposal, which gets the anticipated result, and provides reference for the later designs.