Research On Design Based On Chinese Golden Mean Of Culture Psychology

Cultural and material life is greatly rich in the present era. People hope that products are able to reflect the care to users'spirit, and satisfy their needs to culture psychology. As high-level needs in spirit field , culture needs become an important direction of research design. Because the specific natural conditions and social conditions, people living in different cultural backgrounds had formed different cultural psychology, that affect people's awareness activities, such as cognitive style, ways of thinking, emotional tendencies, ideal construction etc.Golden Mean culture as the expression and the representative of Chinese traditional culture, is affecting the generation after generation Chinese. Under Golden Mean of Cultural Psychology , Chinese consumers have unique concept and aesthetic, so they need the corresponding product design. However, in this area of product design, research is still rare. Discussing Golden Mean of Cultural Psychology and Beauty of Golden Mean have important theoritic significance and practical or immediate significance.Firstly, the article begins from research of basic theories. Based on Cultural Psychology,demand theory and theory of three parts in product's function,the article builds the impact model of Cultural Psychology over product function. Then, writer analysis detailedly the impact process of Cultural Psychology, cognition function, aesthetic function.Secondly,for the specific cultural background of China,the article puts forward the concept of Golden Mean of Cultural Psychology. Based on Chinese traditional culture of Golden Mean, the article sums up Chinese consumers moderate character and moderate consumption characteristics etc.Thirdly, the article brings forward the concept of Golden Mean of Cultural Psychology, and studies the elements, the way of performance.Finally, through the concrete practice project of BBK digital cordless phone, writer verifies the theory and concept brought forward by thesis.