The Impact Of Social Norm And Media Literacy Intervention On Body Image Of Women

Body image is a relatively new field of study,in our country it was only started in recent years.At present,the experimental study of body image is rare at home and abroad. Therefore,this paper researches the Social norms and Media literacy interventions how to impact the body image by the method of experiment.Firstly,revise the "Internalization-General scale".156 female college students selected for testing and the results showed that the revised scale has good reliability and validity.Secondly,the " Physical appearance state and trait anxiety scale" has been revised. 112 female college students selected for testing,results showed that the "Physical appearance state and trait anxiety scale" has a high reliability and validity.Finally,use a 2×2×2 experimental design for testing,the independent variables are social norm,social norm internalization,and media literacy intervention,including two levels of each factor.Dependent variable is the body image.Determined the materials according to the requirements of the experiment.After all materials in line with the theory,340 female university students selected to do the "Internalization-General scale ", and then choose 182 female college students to do formal experiment.The experiment concludes the following results:1.The main effects of social norm intemalization is significant.Compared to women who have low level social norm Internalization,women with high social norm Internalization will have more body image dissatisfaction,which in the "Physical appearance state and trait anxiety scale" scores were significantly higher than the former. The interaction between the social norm internalization and social norm is not significant, and the interaction between the social norm internalization and media literacy intervention is not significant too.2.The interaction between the social norm and the media literacy intervention is significant,but the main effect of social norm and media literacy intervention is not significant;the interaction among social norm internalization,ad social norm and media literacy intervention is not significant.3.After given neutral information,women who watched ads of social norm have more body image dissatisfaction compared to women who watched neutral ads.Scores in the "physical appearance state and trait anxiety scale" of them were significantly higher than women who watched neutral ads.4.Intervention information can significantly interfere with social norm to reduce advertising to women negative effects of body image,after watching ads of social norm, compared to women who watched neutral information,the body image dissatisfaction of women who given intervention reduced significantly.Scores in the "physical appearance state and trait anxiety scale" of them were significantly lower than women who watched neutral information.