The Fuzzy Study Of Public Interest Advertising Expressions

The public interest advertisement carry forward the truth, virtue and beauty, the function of promoting man and man, man and society, the harmonious development of man and nature, is drown more and more concern by the whole society. To achieve the goal of purifying the air of society and shaping people's mind, the public interest advertisement needs by means of language. Using splendid public interest advertising expressions can fully display the charm of languages, likewise, good languages also make public interest advertisement more exciting. Research the copy of the public interest advertisement can play a better role of it.The emergence and development of Fuzzy Theory enrich the study of various fields, linguistics is one of its beneficiaries. Fuzziness is the essence attribute of language. This article, based on Fuzzy Theory, analysis the collected corpus of public interest advertisement from the perspective of Fuzzy Linguistics, in order to use the little to get the big, enrich the results of research and give a new thought for the public interest advertisement.In this paper, such aspects of pronunciation, vocabulary, grammar, rhetoric and pragmatics of the public interest advertising expressions are first studied, and then the usage and the effect of application of the fuzzy language applied in the public interest advertisement is summed up. Finally, on the basis of specific analysis at corpora, the negative effects brought by improper use of fuzzy language is summarized and boldly proposed some comments and suggestions of the public interest advertising expressions on standardized terminology.