The Study On The Webpage Format Design

With the rapid development of science and technology, internet has penetrated into people's life everywhere, it is the"fourth mass media"after newspapers, radio, and TV. As a new kind of information carrier, internet also provides a new design field for designers.The web page format design is not just the stack of pictures, text or various dynamic elements, or random application of the web page templates, it is the development and extension of plane format in today's information age. The making of website needs not only application of technology, also needs to be reasonable and beautiful. Web visitors will also be deeply impressed by the visual enjoyment and the creative web page design when they are obtaining information effectively.The web page format design plays a leading role in the spread of information, it determines the characteristics and artistic feature of the website, so does the overall visual impression of web pages. Based on the uniqueness of the format design of web page, this study discussed the properties of it and factors affect it. In this thesis, the application of visual elements, the visual psychology of audients and the form principle of visual elements in web page format design are analysed in detail and elaborate the influence of rational use of visual elements on the visual effect of web page. Through the systematic research on the web page format design, this thesis points out directly that more efforts should be made to the perfect combination of the internet and design, and the technology and art. And strengthen the knowledge and understanding of the rule of the web page format design.