Analysis And Application Of Layout Design Based On Visual Psychology

Vision is one of the important channel for people to understand information, is the most important of human feeling, is also the precondition of perceived beauty. Through visual media performance and the design of the message to the audience what we call visual communication design, and the format design is the important carrier of visual communication design. Format design is the rational performance of designers to convey visual information, through the combination of various elements of visual information and arrangement, for the visual communication design works give practical value and artistic value. Different visual information can make the person produces different psychological reaction, and the study of this kind of psychological response is called \"visual psychology.With the continuous development of society, the continuous improvement of people’s living standard, people to the pursuit of visual information beauty also in unceasing increase, so the bearing the weight of the format design of visual information also gradually to the attention of the people. Good format design not only brings people good visual perception, and designers can accurately transfer direct and effective means of visual information.This paper introduces the theory of visual psychology and combining the practice of the format design, the general rules and application of format design to do a thorough analysis and research, and represented by newspaper traditional visual media format design and network interface as a representative of the new media format design for the Angle of view,standing in different perspective of the designer and the audience to research and analyze the problems existing in the current visual media format design, so as to discuss how to more accurately in the format design, rapid, effective and accurate visual message.The full text content mainly includes:The first chapter presents the purpose and significance for the study of this paper as well as the status quo at home and abroad and the main research contents and methodsThe second chapter is the visual physiological characteristics and visual psychology related knowledge, the end of the law, and the application of visual psychology has made the personal point of view, theory with practice, starting from the law of people’s visual,combining psychological principle to study the various visual effects and illusion.The third chapter analyzes the format design elements, as well as dot, line, surface by different shape brings different psychological feeling. For example common expression in the format design, and the requirement for final rendering.Under the influence of the fourth chapter is the study of visual psychology, the main traditional media- newspapers of the format design of change and innovation, through the analysis of the audience and the layout design language, the difference between thetraditional newspapers and the new newspaper, finally from excellent works of newspaper format of what are the application analysis of visual psychology, visual psychology to format design, visual psychology model validation and innovation.The fifth chapter is the study of visual psychology under the influence of new media representative web format design interface and mobile media format design.The sixth part of format design current, summarizes the present situation and the law of development, emphasizes the begin from human visual psychological reason and importance.