The Modern Transformation Of The Chinese Brand's Packaging Image Design

Science and technology the economy of modern society, moving forward quickly, are on behalf of civilization and progress. The Chinese brand in the development of China's long history, embody the essence of the Chinese traditional culture. However, the progress of modern society does not track the Chinese brand age to the forefront. If we want the Chinese brand to re-board the stage of modern society, our place, the Chinese brand modernity transition will not necessarily stand the front of the times. If you can look long-term enough, in our death, it might hide fountainhead of creation. This means that in the immediate future, when we turn around, people will see a long history as we have accumulated abundant resources. Only be able to easily cross between the two, in order to really creative.This article hopes that the image of the Chinese brand packaging design of the modern transformation of the Chinese brand want to old re-image design and re-designed to create awareness and understanding of the spirit of the Chinese brand. Good understanding and discover let us feel joy and pride.This article is divided into three parts. Introduction briefly discusses the image of the Chinese brand's packaging design of the modern transition to the subject, purpose, meaning, and the main ideas and the framework. The first chapter, mainly be on the Chinese brand and the Chinese brand packaging. This chapter is divided into four sections. Section I, on the Chinese brand concept, based on the long-standing practice of literature and summary of this paper, the concept of the Chinese brand and scope of the norms explicitly. Section II, from the Chinese brand history and the reasons of the prosperity, the business philosophy and product quality has made a number of reasons the prosperity of the Chinese brand. Section III, the Chinese referred to the old status quo, can be said that modern society is not the old long-term interdependence of the social background .The rapid development of society change old lost in the basis for the development, which talked about the reasons for the decline of old. The fourth quarter, said the Chinese brand packaging image, especially in the current range of supermarket competition in the commodity situation. The packaging do not let consumers have the impression that we can say that the packaging is a failure. The second chapter, the arguments put forward in this article, the Chinese brand's packaging image design of the modern transformation. This chapter is divided into five sections. Section I, talked about the image of the design of packaging concepts, from the modern design theory to find the theoretical basis, the feasibility of the modern transformation. Section II, the Chinese brand's packaging image design of the modern transformation, and made a series of gift box packaging design and packaging design. Section III, packaging design elements of the visual, as packed visual image design elements - graphics, text, color and layout design. Grasp of these elements in the image of the modern packaging design of a fundamental grasp. Section IV is the image of packaging design from the property. Packaging design is the image of the brand across the enterprise, an important component of, not all, so the image of the design of the packaging has its subordinate. Keep the Chinese image of old packaging design consistency. The Chinese brand's packaging image design of the modern transformation based on retains the original in design, the bad elements to its dregs. the Chinese brand prospects. Modern Design, through re-design and re-found that those who have Chinese Chinese culture on the Chinese brand in modern society continue to maintain his advantage.