The Brand Building And Product Packaging Design Of "Origin"

The rise of the Internet has greatly contributed to the development of e-commerce and online shopping,thereby,updating the revolution logistics packaging.Research and analysis of the shop's product packaging and logistics packaging for the development of online store packaging products and reform to provide a reference.Construction of well-known brands in the shop,in the online shopping environment was particularly important.This paper discusses the innovation and improvement of the packaging industry in today's e-commerce environment by comparing the current situation and level of product packaging design at home and abroad with the emerging Internet of Things technology.This project is a project in cooperation with Hangzhou Youyuan Agricultural Science and Technology Co.,Ltd.,with traditional media and new media,through intelligent logistics to the local products,through the best production to them The hands of consumers.This topic is mainly based on market research to re-shape the brand image,the company's shop brand "source" to create a dedicated image.Analysis of the window environment,play to take advantage to seize the opportunity to create a successful brand.In addition,this series of packaging design is to consider the product from production to sales and then to recycling,consumers from the purchase to the use of transport to the whole process,adhere to the protection,convenience,humanistic principles,in the structure,On the show,to mention the way to carry out an innovative design.