On The "Life Consciousness" Of Chinese Folk Art And Its Graphics Performance

Chinese folk art reflects all kinds of desire, joy, and sincere emotion in human spirit sufficiently. It is the cultural tradition which focuses on the harmonious coexistence of man and nature, art and life of the living spirit of complimentarily. It is the culture performance and true art values which serve the modem lives. The main body which Chinese folk art reflects is the basic group consciousness in the general public living - survival and reproduction. This "life consciousness" has become the main part in Chinese folk art. At the same time it is also the most clear and stable cultural theme since the birth of Chinese folk art. It runs through the formation and development of Chinese folk art. This "life consciousness "coagulates the ethics of the Chinese people feelings, aesthetic and religious feelings. According to this theme of "life consciousness", there is a surprising number of excellent works in Chinese folk art. Although people choose the form of different themes, different modeling methods, all the things reflect their belief on life and reproduction and reflect their desire to good fortune and happiness.This subject studies from the life consciousness figure of Chinese folk art, and researches the development and evolution of the same theme figure in different historical periods, different regions and different expression forms. We analyze the shape origination, design feature and methods, trying to find the feature creativity and expression methods.The innovation of this research is to study from the visual symbol graphics language, style rules; aesthetic and creative idea of the "life consciousness" and brings the new ideas and methods in the modem graphic design. Moreover, we would like to explore the new road of graphic design in the ethnic original culture, with the further understanding of "life consciousness" in Chinese folk art.