Visual Culture Of The Times Towards The Study Of Chinese Animation

Balazs who was a film theorists in Hungary said in the "Film Aesthetics" : "a new visual culture will replace the print culture, following the emergence of film,." Contemporary culture of the "visual turn" is becoming an irreversible trend . With the visual culture's coming, film and television arts from a subsidiary of the original art for the current rise in the mainstream art form, occupies the central position of the current culture.Animation, visual arts, as the one of the important types, called the most promising means of art. Since the advent of the first works was born, it had a relatively short history, but develops fastly which will take a big consumer market and has a wealth of subject matter and artistic expressions. It involves a number of disciplines and related fields of cultural development, the progress of the times will play a positive role. Back to 80 years' of Chinese development of animation history, on the one hand, we have glorious history; specific times, on the other hand, it is forced upon us the spirit of restraint and artistic loss. The beginning of 1980s', after China opened the door to the world, we found that animated had already behinded the others. With the changes in cultural patterns, cultural and creative industry developing, we will have a new animation development.We want to study the From foe the changes in contemporary. Chinese animation of all kinds of chaos to explore the art of film and television to echo the cultural transformation, which explored film and television animation as the most essential language arts. Analysis of contemporary Chinese animation creative's thinking, aesthetic concepts, changes in visual patterns, analyzes the lack of priority. Visual culture from the era of the mainstream audio-visual arts, popular, commercial nature, the contemporary Chinese animation creative ideas and the development will trend analysis and exploration.