The Research Of Blue Calico Design Traveling Souvenir Development In Jiangnan

With the rapid growth of the tourism, China has become one of the most ideal resorts in the eyes of tourists all over the world. The ever increasing tourism economy has become a powerful booster rocket of the growth of national economy. The slow growth of souvenir market and the lag of design level make it hard to meet the growing demands of visitors at home and abroad. The subject starts with the problems in the process of Jiangnan Blue Calico tour souvenir design research and design practice. It gives a profound analysis of various factors which affecting the expansion of Blue Calico tour souvenir and thus apply to the development and design. Emphatically on locality, monumentality, appearance and portability, we discuss synthetically about the harmony problem of Blue Calico tour souvenir and Jiangnan Regional Culture. On the other hand, we concretely inquire into the design problems from theme, shape, material, technology, color and other factors in the aim of discussing and solving current problems.First, through the research of theoretical knowledge of tour souvenir and Jiangnan Regional Culture, the paper defines related concept and fundamental relationship of the 2 factors. According to the information from desk research and field research, it analyzes the current situation of domestic tour souvenir market, especially the Blue Calico one. Second, according to the conclusion of research and analysis, dissection of Japan successful case, and analysis of design factors of Blue Calico tour souvenir self, the paper evolves design principles and method of Jiangnan Blue Calico tour souvenir. And then discuss the development strategy suitable for it under general principle, method and procedure. Last, after summarizing specific design technique, it spreads out the design practice of innovative design on Blue Calico tour souvenir.The subject covers extensive fields including not only Blue Calico tour souvenir itself, but also Jiangnan Regional Culture and Chinese traditional art. At the same time, it keeps in close contact with sociology, economics and psychology. The subject summarize the Design principles and method of Jiangnan Blue Calico tour souvenir through raising and analyzing problems ,thus making a certain introduction significance to its development and design.