Research On The Originality Of Image Art And Propagation In Digital Age

In information age, people have learned to construct propagation platform through using various media.The image, as one of various propagation media, seems to be more outstanding than others in the load of amounts, impact to eyes, expression of arts, shock of heart, span of keeping memory. In digital age, the portrait is not only an important means of spreading action, but also an art carrier for the old and young. Spreading information effectively needs originality, and more so making excellent portrait artwork. As a narrative text, the image surely has its narrative structure and rhetoric method. In global propagation, various thoughts and culture interact and shock in making efforts to seek recognition and independence. various media compete and co-exist to melt and development automatically. All above surges from the undercurrent to water surface and become an understanding thing under provision of the image technology. In this situation, the originality of image arts in digital age and propagation research have their necessity theoretically and practically.This thesis begins with portrait ontology and aims to analyse theoretically and reason practically this flow problems: original level of image and image arts, image media, change and development of image arts,etc. In five chapters.The first part discusses image ontology and aesthetic features of image arts. This part mainly explains the recognizing function of image and spreading features, on the basis of which, summing up the definition of image and aesthetic features of image arts.The second part discusses image language. This part begins with reading common language and analyses the features of image language and concrete level.The third part discusses ecological environment of image art. This part begins with explaining innovative age and summarizes the definition of innovation and the request in innovative industry of image arts, and then analyses and reasons the propagation settings in digital age.The fourth part discusses the originality of image art. The part discusses the four specific levels of image art originality, such as "summon structure of context", text level of image art, image narrative level, image rhetoric level, and then analyses cultural significance of image art originality.The fifth part discusses the melt of propagation media and change in art in digital age. This part mainly analyses and discusses propagation suffering of traditional media, subject activity, the melt and development of image art and its change.