The Esthetic Characteristics Of The Animation In The Postmodern Perspective

Since the 1960s, the animation esthetic orientation has tended to be more and more rebelling against to the tradition, and in the animation market present massive works that are subversive and pursue the pleasant sensation of seeing and hearing sense organs, like Cat and Mouse, Simpson, Small Red Hat, Evil New World, Monster Shrek and so on. In these works, the subversion, imitation, game, and ridicule are their main expression techniques, and the audience achieve joy which resists with the circumvention power and influence through these esthetic ways; however, the popular marketing and dissemination are actually ultimate objectives the contrivers pursue for commercialization. These characteristics agree with the postmodern theory emerging at that time. This article tries to inspect the animation esthetic condition under the background of this theory.First this article has combed the animation basic concept overall, as well as its production and development, then have outlined the esthetic condition vicissitude and the background which the animation presents from the intrinsic agent. It can be said that the development of modern science and technology gives the animation the chance to move toward artistic palace from the grass-rooted culture, but animation own esthetic tendency actually moves toward the counter-modern spirit, and the free-market economy as well as the mass culture created by it have lasting achievements.The animation stock disposition has decided its populace nature. From its propagation mode, the expense pattern, and the pursuing of the commercialization, we may see some basic esthetic characteristics of the animation: the pleasant sensation of interpreting drawings, the surface layer to narrate, the multiplex constitution. However, we also see that animation itself has the rebelling disposition and cannot be eradicated from its mass culture nature. The so-called populace are these people in the subordinate status or have been eliminated the authority, while the mass culture is created by them for gaining own benefit from the ruler. From this we may know that this culture will inevitably conflict with powerful culture and its joy which can be gained by resisting the strong ideology.Animation's resisting and the circumvention behavior are the joyful ultimate objectives which the audience achieve through the subversion and game. The high virtualization of the animation has provided the best revelry place to the populace, even much freer compared to the live TV works. In the post-animation works, some characters, the event as well as the cultural idea in real life have been challenged and distorted, and particularly the people, the matter, and the idea pattern in the opposed condition encounter unprecedented reversing. The process which the populace watch the animation becomes the victory to become the great escape, since the process is not only the circumvention and resistances to the power and influence ideology, but also a way to promote the desire for power. In brief, joy is its main melody, and the subversion, imitation, and ridicule are its principal means.The reason why the animation can become the highly virtualization art lies in the ability to completely control the body, and through controls the body, completes itself mastering the power and ideology in the imagination. And the distorted body, animated reality show, the ageless image, and the violence scene are the ways that the populaces seek the authority and desire in the animation. The control or mercy to the body is a kind of escape or aversion from the controlled spirit through controlling the material or the entity.This article combs the esthetic characteristics of the animation through paying attention to one kind of emerging mass culture art - - the esthetic vicissitude of the animation to grasp the populace's esthetic orientation and the industrial development tendency, and simultaneously explains that the populace's rebelling consciousness is always exists regardless of how to control and it always promotes through each kind of subculture channel.