On The Ethical Building Of Network News

Since the 1990s, China's online media has been rapid development in the traditional sense, not only newspapers and magazines began to run their own online version, also many new network of news sites and a variety of commercial industry information website launched Channel. Thus, network news has gradually become the dominant media reported. As a mode of transmission, network news has shortcut, publish diverse, its implications are wide and frequent interaction and global circulation features, so it has a different new features of the traditional media. The rapid development of network news has made to build appropriate, fair, orderly network news networks become the norm ethical behavior, and promote the harmonious development of the network's primary mission .In this paper, applied ethics from the perspective analysis of network news is currently emerging ethical dilemmas, Ethics Network News described the phenomenon of anomie, to explore anomie inherent ethical reasons, and thus from the network news dissemination process and the dissemination of the environment to build a network of two levels of a number of ethical rules and recommendations. As follows:Chapterâ… define the term "network news" and "the ethics of network news" concept. "network news" is published on the network of information with news value. "the ethics of network news" refers to people in the network news dissemination activities should comply with ethical guidelines and norms, such guidelines and norms are in adapting to the network generated by the new environment, its not only followed the news media professional code of ethics, but also conducive to the promotion of network news dissemination activities to further development and innovation. Papers point out its similarities and differences between traditional news ethics and network news ethics.Chapterâ…¡describes the phenomenon of online news ethics of anomie, analyzes causes of anomie. Anomie phenomenon will be reduced to four categories: full of false news; undesirable proliferation of information; infringement is a serious problem; ignored public opinion. From the main network news media pluralism, the network news "gatekeeper" effect reduced, the network news external constraint mechanism missing three aspects ethical reasons anomie.Chapterâ…¢focuses on the written press in accordance with the network, transmission, consumption of three ethics process to build the basic requirements. Then Article pointed out the three process of ethical construction : (1), Network News reported that the object to write to a panoramic view of the real scene, we must abide by the principle of authenticity; network news must be to safeguard the border. (2), network news media to realize the news media's social responsibility; to account the different levels of ethical principles and to provide quality news and information. (3), network news consumption should be avoided to harm the country, society and tothers; should be avoided for their own moral character of the injury; should be avoided to the right to a violation of intellectual achievements.Chapterâ…£discusses the network environment to start construction on ethics. Paper first discusses how to build the general principles of ethics, namely the principle of good faith and fair principle. Then it pointed out that the network news to ethical society building on the entire network environment ethical building to further enhance the network's overall ethical atmosphere in society, improve the network news media laws and regulations, and ultimately the construction of a harmonious network news media environment.