In The Run-off Outside The Movie Screen

Since China's reform and opening up, China's all walks of life have been sooner or later from the previous planned economic system into the modern economic system, merchandise, and the film industry is no exception. China's film history began in 1905, a century in the history of the development of China's film market has also been prosperous for a while, but faced with the incoming tide of market economy, China's film market has no direction and as a result of low cross at one time. After nearly 10 years to explore and find out, the Chinese film gradually began to recognize the importance of the market, have begun to study how the laws of the market dominated by the efficient production. With the issue of screening system in recent years continued to implement reforms, as well as "high concept" film "marketing" model of the emergence of Chinese film market is indeed made a lot of eye-catching achievements, but can not be ignored is that China's film market There are still many problems, such as film production in the end should be based on economic criteria based on the arts; Chinese film on how to create balance between commercial and artistic; China's film fare is too high; Chinese film in the slot and the issue of choice And what arrangements should pay attention to the issue; propaganda film is to rely only on pure speculation entertainment and so on, this article on the above issues are given a meaningful answer. From the market, the first analysis of the Chinese film market, the introduction of marketing theory, as well as the need for film marketing aspects of the basic theory, followed by China from the film production, distribution and screening of overseas promotion of the four aspects of China's film market An overview of the status quo for some, combined with a variety of marketing analysis of the current concept of Chinese film market of ideas of different colors. Based on the above analysis, I focus; on the introduction of this article - Marketing 4P's classic theory of the framework, from film production, film prices, distribution channels and marketing promotion four Chinese film market study on the use of marketing, combined with the final At present, the film market were the actual analysis of the aspects of film production, pricing links, and links to issue the final release of all aspects of real cases.