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Research On The Sustainable Development On The Industry Of Laoshan Tea Culture

Posted on:2010-04-26Degree:MasterType:Thesis
Country:ChinaCandidate:X Y WangFull Text:PDF
GTID:2155360278972490Subject:Special History
Abstract/Summary:
China is the home of tea. Tea contains the essence of Chinese culture. Tea culture is one of important Chinese traditional cultures. Since long time ago, Chinese tea industry has been lasting thousands of years from the initial origin to the prosperity today. With the development of society and economy, emerging tea cultural industries has added a new output value in the prosperity of tea economy. Honored as "the first JIANGBEI tea", Laoshan Tea becomes a leader in the green tea from North of China for its delicious and pure taste. The industry of Laoshan Tea Culture flourishes as well as gaining much attention in academics.The author put forward that the culture of Laoshan integrates history inside stories and modem spirits.In this paper, Laoshan tea will be the sustainable development of cultural industries as the subject of research. while making tea culture to carry forward. So, wo should deeply exploit all the intrinsic value of Laoshan Tea Culture, integrate it into every section of Laoshan Tea industrialization, and achieve a better balance between culture and economy, involve Laoshan Tea Culture into Laoshan Tea product process, package and marketing, expand market space for industrial development, charge Laoshan Tea consumption into culture consumption, extent the value-added chain of Tea industry. it promote the Tea Culture by making use of the long history of Tea Culture, while making Tea Culture to carry forward.Firstly, the author described generally the rise and development of Laoshan Tea Culture industry. On the basis at the description, the problems were analyzed profoundly during the development of Laoshan Tea Cultural industries. Combined with the specific time on the development of Laoshan Tea Cultural industry, the author offered suggestions on the sustainable development of Laoshan Tea Cultural Industry.The paper is divided into five major parts: Maturity of the Association of Tea and Functions of Museum;Application on the Brand of Tea Culture;Development of Laoshan Tea Culture Tourism; Development on the Combination of Health Care.
Keywords/Search Tags:Laoshan of Qingdao, Tea, Culture industry, Creative economy
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