Shanda Literature Mode The New Media Industry

Under the background of21st century, digital technology develops rapidly. The cross-border cooperation of technological and cultural becomes the strong promotion to new-media industry. ShengDa Literature is one of the biggest network Literature Corporation and private publishers. The development of ShengDa Literature shows the important rules of fusion and innovation of culture, science and technology.This study is divided into four parts. The first part is focus on the unique rules of the new economy which born with the new media. The unique rules include the interaction of technology, creative and content, Mobile Internet become the tendency, user participation in content production, from the "80/20rule" to the "long tail rule" and "free mode" becomes possible.The second part analyzes ZhangJiang InnoPark, where Shanda Literature at. The particularity of the new media industry causes that there must be suitable park theory and practical experience adjust to it. The experience of ZhangJiang InnoPark of cultivating new media industry is the combination of technology and cultural and creative industries, the innovative system of financial support, the sound and efficient service system and Pragmatic and flexible personnel policy.The third part discusses the Digital Publishing and Copyright operating model of ShanDa Literature, which is how ShengDa Literature make use of its website and mobile Internet to produce and distribute literature works. ShengDa Literature’s basic framework can be divided into two major business segments which are original literary websites and Cloud Bookstore. ShengDa Literature relies on the new-media science and technology to publish and operate copyright, and constantly develops new content distribution channels.The fourth part is the summarization. From the macro, meso and micro levels, it reveals the key to the new-media industry’s development.