A Study On Tcological Clothing Design

Being compared with the thoughts of selecting material of traditional design which only put the accent on technical property, economic indicator and aesthetic taste, ecological design adds the philosophy of saving energy sources and environmental protection into the course of designing and developing clothing. In the 21st century, green consumption has become new fashion under the theme of preaching environmental protection. The public already have an understanding on clean food, but the idea of ecological clothing is still a new fashion. Ecological design is an evaluation system which mainly describes the content, ways and characteristics of ecological design, and evaluates the clean indicator of ecological clothing considering environmental protection and ecological conservation. The idea of ecological clothing advocates the use of green materials and trimmings and the ecological way of dressing. At present, a wide gap still exists between China and the developed coutries in the world in developing green clothing. The main reasons result the gap can be summed as follows: first, the clothing designers have weak sense of environmential protection; second, the theories of designing green products Chinese designers possesed are not enough, and there is no design tool which support the design of green products.Ecological design stress the research and development of the environmental protection function of ecological clothing aim at interperating the theme of nature. The designers should make real ecological clothing instead of just pulling a stunt. As a new idea of designing, ecological clothing design is always critisized for being conservative and inflexible and simplex theme. Therefore, the questions we should try to give answer to are how to conform ecological design with the fashion, and how to popularize ecological design? This paper will, from the angle of design and marketing, expound the characteristics and component parts of ecological design, and give solutions to the issues exist in developing ecological design at present with the purpose of stressing the main stream of world clothing development in 21th century-ecological design, and appealing to dress designers set a good example in developing ecological design.