On The C-E Translation Of Company Profiles In The Perspective Of Communication

Company profile is a direct presentation of the image of a particular company and serves as a vehicle to establish a company's credibility and reputation in its target market. Company profile helps potential customers in a great way to understand the company's business situation as well as to have a general picture of its corporate culture, its business approach, and its unique strengths. Understanding the crucial role company profile plays is therefore of great importance to company profile producers.Given the fast-paced globalization and unprecedented development of economic cooperation, Chinese companies are offered more and more opportunities to gain access to the international market, making it in an urgent need of translating the company profiles on their websites into English in order to establish their own corporation identities in the competitive global marketplace.Due to its peculiar characteristics and special functions, company profile translation should naturally be different from the translation of other genres, and although much attention has been attached to the study of the C-E translation of company profiles, the discussion has only been confined to such approaches as linguistic approach, intercultural approach and functional approach. Furthermore, despite of great improvement in the C-E translation of company profiles, many translation problems still exist, such as texts being rigid or being translated in a literal way.In order to compensate for the limitations, this thesis attempts to study the C-E translation of company profiles from the perspective of communication theory. As translation is a kind of intercultural information communication and transmission activity, which shares the same communicative nature with communication activities, applying the communication theory to the C-E translation of company profiles is therefore not only feasible, but may also broaden the translation study field and more importantly improve the translation quality. The author's communication approach to the C-E translation of company profiles takes all the essential elements involved in the process of translation into account, for instance, message, noise and audience, and emphasizes communication feedback and highlights the role of the audience. By making a detailed comparison of the English versions of Chinese company profiles and foreign company profiles through specific examples, this thesis also specifies main problems in the translation process and puts forward possible solutions.