Views Of Current Situation And Future Of China's Film Marketing Through Three Movies

Since the world with light and shadow, and have the movie is a shadow to the invention of modern confluence superb, music, art, photography, digital logic, philosophy, science and technology, etc. Various elements of film since the first day the picture with fresh and unique way of explanation, his charm attracted worldwide attention.In China, the film has already passed 100 years of history, the Chinese film and rough witnessed the growth. Since the founding of new China, Chinese movie is basically state-owned enterprises under the situation that happiness is in the era of planned economy, a flourishing, Entering the 21st century's commodity economy era, with the progress of science and technology, the development of humanity, from the movie industry or quality is the rapid development, however, film of marketing relatively early vigorous scene appears unusually silent film didn't get up in the true sense of the marketing popularization, the movie in China, the world's largest movie stores, but there was a serious economic crisis.Based on China's current film marketing analysis, combined with the situation of domestic film marketing, and puts forward some Suggestions to improve themselves, the Chinese film marketing strategy for the Chinese movie, trying to find new ideas and marketing. Paper consists of three parts:First, the Chinese film market development process, understand the different situations, and in the political, humanities of the environment, the different characteristics of the film, With the development of science and technology, the WTO, China film market and join a new development, which are exposed.Secondly, through the three typical film marketing case analysis, from the movie, marketing strategy, marketing performance aspects are discussed, that Chinese film industry advantages and disadvantages marketing, cause our attention and consideration.Finally, in view of the present situation of Chinese film and TV industry, and puts forward some Suggestions and ideas of his first if a film:art, second is the marketing of commodities. The prosperity of the Chinese movie, to the joint efforts of the filmmakers, including actors, directors, writers and professional marketing personnel, The film's production, advertising, publishing and product development, etc., are not simply as general merchandise sales, must establish suited to its national conditions, sophisticated marketing operation system, creating excellent sales team, the film was formulated film marketing enterprise group, healthy benign marketing strategy, gradually expand film market.Conclusion. Chinese film marketing does exist some problems and insufficiency, movie this popular art is not really popularization, a lot of audience still maintained wait-and-see attitude, and whether film maker or audience should maintain sober attitude and rational knowledge. The Chinese film market cannot lack marketing strategy, to improve the quality, perfect film movie marketing strategy, which is not only the Chinese film industrialization is the inevitable requirement of Chinese movie, and participate in global market competition of self-improvement.