Be Happiness And No Preach

This article with the background of animation popularity phenomenon of the film"Happy Goat and Big Big Wolf"and taking"be happy and not preach"which advocated in the animation as the entry point, discussed the relationship among animation, market and consumers under the current social ideology and popular culture context, as well as the development trend of animation creation.The introduction part tells the research reason, research content and research method. The first part with the topic of"be happiness not preach"states the definition of happiness, defines the scope of"preach", analyses the reason for"preach"existing in domestic animation. The second part mainly discusses the origin of saying"do not preach", the"preach"meaningless under the contemporary pop culture, and the influence from market demands. The third part begins with how to cultivate happiness from the film of"xiyangyang and huitailang", keeps touch with the paper' s topic and discusses the reason for why the film to be so popular and acceptance through the contrast analysis. After analysis of the above three parts, the fourth part concludes happiness for the market demands under the contemporary pop culture, points out the creative idea of"to be happy and not preach", and pay serious attention to the status and importance of"happy"in animation.