The Study Of The Popular Culture's "Happy Phantom" Contemporary China

Since the 80s of the 20th century, along with the trend of China's reform and opening up, Chinese popular culture came into being. Modern sense of "popular culture" concept originated in the West. In this paper, the popular culture is a kind of socialized popular production, based on the use of modern technology and mass media, mass for mass reproduction, cultural patterns of consumption. This article attempts to use the Frankfurt School critical theory popular culture , through in-depth analysis of three typical representative of Chinese popular culture to reveal the phenomenon of contemporary popular culture in the business culture under the rule of the lack of aesthetic meaning, resulting in contemporary Chinese popular culture in the aesthetic can only is a "Happy Phantom", but the lack of a real aesthetic experience deep.This paper introduces the contemporary Chinese popular culture in the presence of "Happy Phantom", typical of a "happy girl" happy to represent the Chinese phenomenon, characterized by the visual spectacle of Chinese-style large personality into the phenomenon and the characteristics of pseudo- Novel phenomenon of youth. Further analysis of contemporary Chinese popular culture, "Happy Phantom" due to the formation of rapid economic development to promote cultural industries accelerated, resulting in contemporary Chinese popular culture is still confined to the aesthetic realm of the more superficial level of sensory pleasure , and lack of true historical and cultural connotations lofty spiritual level of aesthetic enjoyment. On the basis of in-depth analysis of contemporary Chinese popular culture, "Happy Phantom" is that the rule of commercial culture. Economic needs of modern society is the fundamental development of popular culture driven. Then from the Frankfurt School critical theory popular culture point of view of contemporary Chinese popular culture , "Happy Phantom , " explained the limitations. Finally, the mass culture in contemporary China made rapid development momentum, we should correctly guide the value of the pursuit of popular culture.This view that due to social development and technical progress, popular culture has become China's most dynamic cultural structure , the most influential cultural forms. However, with advances in technology, mass media has become increasingly strong, driven by commercial interests to develop the business culture, to promote contemporary Chinese popular culture aesthetic pleasure to having no real historical and cultural connotation of the "illusion" and ignored the cultural values of mainstream society as a whole orientation. "Happy Phantom" result of the human personality and lack of creativity, leading to the accelerated expansion of individual emotional desires, resulting in the gradual digestion mainstream elite culture. In this paper , mass culture in contemporary China, the rapid development momentum, for the "Happy Phantom" the cultural phenomenon, based on China's local context, through the Frankfurt School critical theory understanding of mass culture, in-depth study of contemporary Chinese popular culture, "Happy phantom "nature of its aesthetic significance, highlighting the particularity of contemporary Chinese popular culture and the complexity of the value of the right to guide the pursuit of popular culture, and consciously raise consciousness of popular culture, and strive to foster a culture of critical reason to explore how globalization Establishing the context of original contemporary Chinese popular culture.