"The Fuzzy Theory" In Local Designer Product Design Application

Based on the LiuXiaoGang professor clothing brand design element theory study, a noted:'" songs can offend jade", this is a subtle implicit simple interdisciplinarity. Calling for many years'costume design with the combination of science and art of the slogan "should be pay more attention to the development of the discipline of today. Therefore, this paper, by using the fuzzy theory of fuzzy theory, for local designer's survival and development to provide a new thinking way and product design method.Then, the Chinese consumers are no longer conformity and was led by a passive acceptance form but as multiple values, multiple roles changing, multi-level demand, with overlapping individual desire action. Facing this situation, clothing brand positioning and consumer product design should not be "one", "fuzzy" cover "", the" multiple fuzzy design way of surface vague but is for "bigger" and "wide" levels of acceptance, occupy more market share. The concept and method for the design of consumers will participate in ", and "b" party "complete self, actively design activities and experience, it will also is a kind of design concepts and methods. Despite "my way or the highway", with the designer to huairou means between consumers and the common value, for local designer won the survival and development of space.