Research Of Visual Identity System Of Local Designer Brand

The local designer brand is growing up in China,individual investors,or investors and designers to create a joint venture,the individual designers of the brand visual style plays a decisive role in brand.Through the research methods of interdisciplinary,theoretical research,investigation,design practice,the visual recognition system of our local designer brand research,put forward the realistic problems of local designer brand visual identification system design and error area,and studied in the second chapter of this paper describes the general concept of expansion.The characteristics of local designer brand,the designer personal style of opposition led,with local cultural nostalgia,style and aesthetic style of the respected niche market integration,attention characteristics and the lack of funds in the international market and cross-border design diverse channels operating characteristics,expounds the characteristics of the clothing brand visual identification system,namely the initial late development is not mature,taking into account the design demand,apparel products and cross product and style and system Characteristics of the coexistence of unification.The third chapter detailed part logo design text,pattern,color designer brand visual identification system,the specific characteristics and material application links in office materials,clothing accessories,packaging materials and the official website.The fourth chapter summarizes the analysis and design of logo designers clothing brand visual identification system in the general principle,design flow and method,namely understanding designer and brand,with the help of the mind map,mind map by means of keyword extraction of keywords visual transformation,drawing sketches,general processes and methods of applicability analysis.The basic part in the material application link the general design process and method of searching for visual focus,determine the general design process and method for the analysis of applicability of visual form,application design,at the end of the paper,with specific methods for implementation of brand case illustration.The fifth chapter designed the visual recognition system through the practice of self "of" brand,the design process,the above method to design and practice application and applicability analysis.Finally,the conclusion of the study,including the conclusion the development trend of local designer clothing brand design should pay attention to the special problems and local designer clothing brand visual identificationsystem,namely the application of dynamic identification.This article is intended to summarize the design process and method of the visual identity system of the local designer clothing brand through the investigation and study,to guide the design and application of the visual identity system.