XH Company Based On Strategic Analysis Of Mental Development Of The Industry

Psychology industry is part of a "sunrise" industries in China, Since the "Psychological First Year" in 2008, more and more people started to pay attention to this industry. Schools, businesses, military units, prisons also have more emphasis on psychological training. XH company as a specialized psychological services company, also received two years of rapid development. Even after 2 years of hard work has made some achievements in the market, but rival technology products for the existing pressure, and the current single-channel and do a little of a single issue alone, the company experienced tremendous pressure. Therefore, the need for a comprehensive customer market and competitor analysis, combined with their own strengths and weaknesses, to find a more suitable development of the company's strategy, and the company to reflect on the problems and make recommendations for improvement.This article was first on the psychological background of the industry, understand the importance of mental health and mental health in the life and work in the pivotal role. Then analyzed the psychological development of the industry direction and market opportunities and government support. Enterprises in the industry again on the type of psychological analysis, product analysis, customer analysis, understand the direction of the various business services the difference, SWOT analysis and then used in competition on the XH internal strengths and weaknesses, external opportunities and threats in a strategic combination, through the "five forces" model of the XH competitive environment in the location, obtained differentiation strategy for the XH best strategy for the company based on the market, through differentiated service processes, differentiated product attributes, differentiated service to enhance the value of the company in the customer mind, and finally from a strategic point of competitive differentiation for the XH company to propose a solution and recommendations.As a front line sales staff in XH company, This investigation the company conducted a detailed analysis of current situation, pointing out problems and needs of the company's market strategy adopted for the future development of the company pointed out the direction of the company's market strategy has a higher value.