| Nowadays, the popular song has become an integral part of the contemporary cultural life. And the name of the popular song, also well-thoughted by the write, has widespread in social life and has a great influence As a title name, the name of the popular song has unique artistic charmin in Rhetoric, Pragmatics, etc. while rarely been examined. The study in this fields that few people concern can expand the area of name research, supplement and improve the content of applied linguistics research. Also, it is favorable to strengthen the study of Pragmatics and Social Linguistics, and can normalize the name of the popular song from the Linguistic point of view, avoid some of the problems, and be conducive to language standardization. In addition, studying the languistic art of the name of contemporary popular song has a certain significance in Aesthetics, Cultual Studies and Social Psychology.Drawing on the results of all kinds of tiles and names, the article from the perspective of language arts conducts a comprehensive in-depth analysis, with 8,292 names of popular songs since the last century 80's as a study object. With the Rhetorical theory, Style theory, Social Linguistics theory and Cultural Linguistic theory as the guidance, this article has mainly inspected in the characteristics of voice rhetoric, word choice, rhetorical style, and other aspects of the of the names of popular songs, probed into the phenomenon of Language Defamiliarization in it, and revealed the language charm of the names of popular songs. Also, we have discussed the factors affecting naming pop songs, and pointed out some problems in the name of the current popular songs and put forward relevant recommendations.
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