The Fast Interaction Of "Seeing" And "Display"

From the perspective of visibility, we are in the visualizing times. "Visualization" marks that "visibility" starts gradually to become the dominant factor of culture. Nowadays, we meet the advent of visual culture, but in terms of the whole world, only in parts of the countries or regions can we see the turn of visual culture in the full sense. Most of the countries or regions are still in the process of "visualization". "Visual culture" is a culture fact and a culture trend in the process of globalization, accompanied by industrialization, urbanization, marketization and informatization, so, it associates closely with postmodernism, consumer society, media culture.Currently, as the promotion of technology and desire, culture and society are rapidly "visualizing", making the images surplus, the aesthetic expanding and the pleasure popular. Thus, the attention is relatively scarce, and the significance relatively depreciation. So, people put particularly emphasis on the beautification of the form, the access of the attention, the satisfaction of experience pleasure.In the "visualizing" times, "visibility" is getting more important, and every thing that is of visibility or becomes visible one has value. As the image has visibility, and beauty has figurativeness, "visualization" will be accompanied by " figurativeness " and "aesthetic generalization."In this paper, "visibility" can be divided into the visibility of the subject and the presentation or display of the image. Accordingly, in addition to the visibility, sentimentality, and desire, visual culture is also of performativity, carnival, display. Carried out in subject activities, the two sides will become "seeing" (visual consumption) and "displaying" (image display). In this article, I will alter "displaying" creatively into a way of "image display". I believe that beauty of displaying is to show off the essential power by sensual image.When "visualization" makes all things image, the exchange logic commercializes everything. When goods are images, and images are goods, "seeing" has become the visual consumption, or a prelude of the real consumption, or consumption itself. For example, watching video works itself is the visual consumption. Thus, in a broad sense, "seeing" has become consumption, and "displaying" has become the "image display", and is to demonstrate its advantages (beauty, money, status, quality, taste, status, etc.), such as displaying "rich", displaying "idle", displaying "taste", displaying "beauty", and so on. "Displaying" creates the images, and "displaying" is the broad sense of the production. In the interaction between production and consumption systems, "seeing" and "displaying" start rapidly to interact, "fast-displaying" needs "witness" and "discovery" from "quick seeing", and "fast-displaying " provides an object to "seeing". Both of them are concerned about the visible and beautiful images, service to pleasure experience, meet and enhance desire by image, thus, promote the interaction between consumption and production. The rapid interaction between "seeing" and "displaying" speed not only up the production, dissemination and consumption, but also up the commercialization of economy and culture. At the same time, this promotes the advent and development of image economy, experience economy, and entertainment economic.Visualizing times is a competition one in creativity and image. Beauty comes from creativity, and wealth comes from the images. Only in creative ways can we produce and exhibit eye-catching, pleasing image to catch the eye. The focus is wealth, competing for attention, is to fight for wealth.As the short of spaces of the aesthetic education, the absence of aesthetic planning and lack of aesthetic innovation, we don't develop well the rich image resources, instead, the foreigners develop creatively the ideas of "Chinese elements" such as Chinese medicine, Chinese kungfu. We create a large number of image spam, and create illiterate in visual culture. We must improve visual literacy, clean visual environment, and develop the industry of culture creativity, thus, we can display the real beauty, and display the image of a creative nation.The rapid interaction of "seeing "and" displaying " led to new aesthetic changes, such as the visualization of aesthetic object, the emergence of virtual reality. The imagination of subject is developed, but the power of aesthetic perception is inactive, and the aesthetic relationship is reduced to a relationship between consuming and consumed. This brought not only the image of displaying beauty, but also the behavior of displaying ugliness. Image flowing cross-border with capital, will become the means to control the world. When the image expands, significance devaluates, technological enslave s human, and the image suppresses human, we should hold a humanistic bottom line, while carried out aesthetic to the end!In short, the "seeing" and "displaying" become visual consumption and image display in the context of globalization, in the process of the "visualization". Seeing and displaying, technology and desire as momentum, image as intermediary, visibility as competitive target, beauty as overcoat, embrace quickly and dancing endless the dance of the image!In the future, with the speed of modernization process and approaching to consumer society, There will be a boom of "visual consumption" and "image display" in China. Then, this will lead to a wave of image economy, experience economy, creativity economy and entertainment economy. In the future, "visual consumption" and "image displaying" will have broad prospects for development, become the engine of economic development and cultural progress, and become a booster for the great rejuvenation of Chinese nation!...