Research On Modern Commercial Display Design's Effect On The Enterprise's Brand Image

Modern commercial display is an important way of promoting brand image, Brand image is an important aspect of business exhibition. Different exhibition styles of brand images have different effects on the market.Brand is the concentrated expression of certain things and the condensation of its internal quality and external image. Enterprise brand image is an aggregation of its internal quality and the external image, which also intensively embodies the characteristics of the logos, action and image, and extends to all aspects of its business.Commercial display is an important link and means of business promotion. It can broadly be divided into the store or shopping mall display and focused business exhibition. And commercial display involves the expression of enterprise's brand image, reflects the operating state and the market position of the enterprises, and influences the operation and effectiveness of the enterprises. Therefore,it is proposed that enterprise brand image is the core of commercial display and that the process of commercial display is an effective carrier to promote enterprise's brand image.This thesis analyzed and summarized the general rules and characteristics of brand image and its scientific application in commercial display. Also, this thesis has introduced the commercial display's important role in economic development and the impact upon enterprise brand image, focusing on discussing the problems that exist in modern commercial display designs and establishing brand images. In this thesis, the application principles of enterprise's brand image in display design was raised, And effective design plan was put forward scientifically.By dint of today's cases, this thesis further elaborates that the enterprise's brand image is the core of commercial display, and the commercial display is an important form of enterprise brand image's promotion. The thesis analysis the designs of the brand design shop of the South Korean company E ? LAND with some legends, presenting the powerful role of commercial display in brand-image-building ; how the enterprises reasonably use commercial display design to express their own brand images, thus achieving the research purposes of enhancing the brand value.The research of this thesis lies in providing theoretical guidance in the commercial display design's application in the enterprise's brand-image-building, solving the problems that the commercial display disjoints with the enterprise's brand image, making the display of the enterprise brand image more effectives. Meanwhile the development trends of commercial display design and the enterprise's brand image in the future were discussed.