Calm Thought After The Fever Of

Since 2005, the Creative Power Entertaining of Guangdong has produced "Pleasant Goat and Big Big Wolf" , the lengthy series animation film and television work in the domestic animation market budding, with the lapse of time, this animation work occupied the domestic majority television station animation channel prime time gradually, forms a heat to broadcast the high tide. Many provincial and municipality level television station like Hunan Wei Shi, Zhejiang Wei Shi and so on even cancelled the traditional soap opera, the synthesis skill program to arrange, entire day the files and the evening gold files took turns in the holiday to roll the telecast, the highest viewing ratio achieved"17.3%", has surpassed the foreign animated cartoon which broadcast at the same time.In addition, at the beginning of 2009 this company promotes the New Year's greeting movie " Pleasant Goat and Big Big Wolf:Soared to the heavens " set the box office record in public in just a couple of weeks to earn more than 85 millions Yuan box office. And in 2010, once again the New Year's greeting piece "Pleasant Goat and Big Big Wolf:Tigerishly Lived Prestige" breaks through 100,000,000 Yuan box offices, has set the record of the unprecedented result in the domestically produced animated cartoon domain, this piece swept away all obstacles in the domestically produced animation market. It received the unprecedented attention and also formed symbolizes"the pleasant goat"as the cultural phenomenon.For what reason the "Pleasant Goat and Big Big Wolf" series has been so success? This could be the exciting dawn for the long-term dispirited Chinese animation industry. But, behind this huge corona, we should calm down, take it seriously to study and discuse the cause and effect of the Chinese animation, as well as from generalizing the art, dissemination,and market to obtain successful reason of this animation series. This is also the fundamental research goal of my presentation. The author attempts in analyzing this animation success reason in the foundation, further through compares the "Pleasant Goat and Bib Big Wolf" with the international outstanding animation work and the creation idea, resulting in "Pleasant Goat and Big Big Wolf" the series exploration direction as well as the domestically produced animation road of development.First, the paper starts with embarked from the macroscopic Chinese animation historical development, elaborated the Chinese animation has experienced the periods of"The Fumble Matured Times","The Westerly Wind Penetrates Eastward","The Chinese Academic Clique","The Reform and Open policy"etc. And has given the critical appraisal to the classical work. Then elaborated with emphasis Chinese animation reform under the new situation, and experimentally proposes the concept of"The new animation". Under"The new animation"contrasts, the new time's classical work will emerge the water surface gradually. After the historical wheel passes through"the millenium", the Chinese animation has walked into a brand-new time, the challenge and opportunity coexisting, "Pleasant Goat and Big Big Wolf" the series animation soared has conformed to the Chinese animation development inevitable result, also explained our nation's"the new animation"will welcome another spring.This part analysis the reasons behind the successful of "Pleasant Goat and Big Big Wold" . It divides into five chapters such as graphic art, narrative art, creation idea, dissemination function, market marketing. Carries on the exhaustive thorough analysis and the discussion to this animation work, reorganize all sorts of reasons behind the successful of an animation film, provides some references to domestically produced animation use.At last, after the in-depth analysis of "Pleasant Goat and Big Big Wolf", tryin to find the road to the future development of China's animations, with exploratory and forward-looking. And proposed technology and animation human animation comes in many forms, and more involvement of film language, animation, relaxation of audit mechanisms conducive to China's development of animation, the deconstruction of traditional Chinese culture and restructuring, as well as the Disney model of enlightenment for the Chinese animation and other new ideas.By "Pleasant Goat and Big Big Wolf" This new era of Chinese animation successfully analyzed and summarized, and the successful experience obtained inadequate to explore the rise of a Chinese animation Road, is the ultimate purpose of the research paper . Writing in seeking to be exhaustive and objective, look forward to a certain extent that the future development of the arts learn Chinese animation a little benefit.