The Reasons And Enlightenment Of "Pleasant Goat And Big Big Wolf " Animation Hit

Since "Pleasant Goat and Big Big Wolf" has been produced in2005,the animated series TV version animation series has aired11,a total of1051sets, New year celebration version of animation film has been on for6,also produced a few live action movie, animation derivatives are too many to count, in the overall development of domestic animation is lose the vitality of talent showing itself, become the new leader of animations, creating the miracle of domestic animation audience rating and box office. In recent ten years, the domestic scholars of the "Pleasant Goat and Big Big Wolf" animation gradually, the perspective has been varies. This paper aims to explore the communication process and communication environment of the animation, summarize the reasons and what it brought to the China’s domestic animation development.The paper is divided into a introduction and three chapters. The introduction outlines the research status and the research significance of this topic; The first chapter is the analysis of the communication process of "Pleasant Goat and Big Big Wolf" animation, we discuss it in detail from three aspects of communications, communication content and methods; The second chapter is the analysis of "Pleasant Goat and Big Big Wolf" communication environment, it is talked mainly from three aspects, the social culture, psychology and other external environmental factors; The third chapter, summarizes the basic characteristics of domestic animation through reviewing the development of China’s domestic animation, then compare the "Pleasant Goat and Big Big Wolf" animation with it, analyses the advantage of "Pleasant Goat and Big Big Wolf", sums up the animation for China’s domestic animation development brings enlightenment. The research focus on the first two chapters, we can see the success of "Pleasant Goat and Big Big Wolf" from the detailed analysis of the communication process and communication environment, then we summarize it in the last chapter, formed a relatively completed discussion system.