| The theory of linguistic adaptation points out that using language must be the continuous making of linguistic choices, and at the same time the language has variability, negotiability and adaptability. Speech Act Theory is a major theory of both language philosophy and pragmatics. It was originally put forward by ordinary language philosophers John L. Austin and John R. Searle in the early fifties of the last century. The fuzzy quality of the language will not influence the information interchange between people and people. On the contrary, it is the fuzziness of words and sentences that play a positive role in communications, which makes the natural language have more flexible expressions. In the course of verbal communist Pragmatic strategy is both a language art and a strategic language, which is prevalent anon. Correct and appropriate uses of such strategies can yield positive pragmatic effect and lead to successful communication.Since the 1980s, our country implemented reform and open policy, the sports news have become a major news categories With the international news, the economic news the cultural news juxtapose for a strong momentum of development. This paper explores pragmatic meaning in Olympic-related news, including pragmatic presupposition, pragmatic syntax, the performing of speech acts and semantic structure. It analyzes the application of pragmatic principles in Olympic-related news, and respects Pragmatic theories for good pragmatic effect of the important role. At last, it put forward the measures to improve the Olympic-related news with pragmatic theories.
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