Arrange The Traditional Culture And Art Resources Of Shandong To Exploit The Cartoon Industry

The development and creation of the national and local animation image is the necessary condition to promote the development of modern animation industry. To shape the local animation image and develop the animation industry in Shandong has a rich history in cultural resources and deep history and culture and also have good political, economic and geographical advantages.The traditional culture and art resources in the region of Shandong include: folklore, fables, literature, heritage, traditional arts, local theater, local folk art, folk art, traditional local specialty products, traditional local architecture and natural landscape, historical typical characters, the traditional business image, tradition and cultural thought, folk music, folk dance, etc.The integration of traditional culture and art resources in Shandong aims to form a rational structure by rational allocation of resources with interconnect and interwoven to achieve the overall optimization and coordinated development, play the best overall performance, to achieve the overall maximum efficiency, thereby enhancing the Shandong Regional animation industry.This paper analyzes the advantages of the development of Shandong animation industry in various aspects, reorganizes the traditional culture and art resources of Shandong and in-depth study on the animation industry. It puts forward the basic ideas and principles of animation industry development based on the integration of resources. The basic ideas of the integration of traditional culture and arts resources in Shandong are:finding out the cultural and artistic resources, content, focusing on the spiritual content of external-oriented integration; creating widely on the basis of the protection of inheritance and development; breaking the professional boundaries, merging to form Shandong Culture and Arts Big brands; breaking regional boundaries to form the regional cultural and artistic environment of Shandong.The principles of the integration of traditional culture and arts resources in Shandong are:to give up partial or short-term interests, to form a synergy, to have a high vision, to nurture a "culture of great artistic brand of Shandong", to create the maximum benefit and to position accurately, to collect all of the advantages based on market and culture. Approaches according to the corresponding feature of animation industry development:integrating animation industry resources; improving production efficiency, changing to technology-intensive industries; increasing the animation education and training, cultivating the original team of creative talents; improving the market construction of animation industry chain, developing variously; to play an active role in animation industry associations.