| With the improvement of people’s living standards, the pursuit of spiritual level over pursuit ofsubstance and the declaration of economic era; on the other hand cultural and creative industries have gotmore and more attention and support in the whole world because of enormous social and economicbenefits and support. In this context, a branch of sports animation industry, which is both a sports industryand animation industry, but also a combination of both special cultural industry gradually is rising, andpresents the ascendant trend.As an integrated value emerging " sunrise industry ", sports animation industry catches the attentionof theory and the business community. This article is mainly to analyze the status quo of China’s sportsdevelopment of animation industry according to the arrangement of the theoretical literature, theinformation on the related government and portal websites and interviews and field survey.The thesis is divided into four parts.The first part: the definition of related concepts, related concepts are identified and described whichincludes "industry "," sports industry "," animation industry "," sports animation industry "," industrialintegration ".Part II: Formation of sports animation industry. With this study the theory of industrial integration,the article analyzes the procession of the generation of sports animation industry deeply. On the one handthere is the need for integration between the sports industry and the animation industry, because theproblems produced during the rapid development of the two sunrise industries can only be solvedeffectively and economically by integration.; on the other hand with the development of modern computertechnology, the combination becomes possible with the aids of video equipment, Flash software technology,3DS MAX, etc. To achieve to low the competition cost, seek to maximize profits, with thetwo major industries in terms of technology, resources, capabilities, and market versatility, it sports theresulting animation industry.Part III: Development Status of China’s sports animation industry. Through the government websites,interviews and field surveys for the development of China’s sports animation industry, the article overallanalyzes the current development of China’s Sports animation industry including influencing factors andopportunities for development. On the whole, though China’s animation industry started late, but it is stillsteadily on the rise. But as a branch of animation industry and developing later than it, people’sunderstanding of the sports animation industry in the country is still in the fuzzy stage, both in concept andin practice. On the view of the characteristics of sports animation industry,the main factors affecting thedevelopment, include funds (financing), personnel, policies, the dissemination channels, consumergroups and so on. The animation industry in China’s sports development opportunities, including thedevelopment of appropriate international and domestic context, China’s huge and full of broadcasters andprint issuers, China’s huge consumer market, and the international exchange of learning in the countrywith the world’s advanced level of animation production technology, a huge number of animation talenttraining colleges and training institutions, as well as improvement of the quality of life of people BeijingOlympic era and ideas for the development of sports culture animation industry with more themes andconsumer groups. What’s more, sports animation industry has multiple functional values. As a uniquecreative industry, sports animation industry plays an important role on promoting social stability andeconomic development, flourishing culture, increasing international exchanges, enhancing thecomprehensive strength of the political role of the state, as well as the significant impact on its parentindustry. Part V: Problems and Solutions of China’s sports animation industry. Currently during the state of itsinfancy in China’s sports animation industry there are many problems in development, including theformation of excessive government intervention in industrial development," the government-oriented "rather than " market-oriented ", light weight, narrow product positioning, incomplete industry chain, lackof complex and professional talents. To solve these problems, this paper proposes the correspondingsolution strategies. The infancy stage of the sport animation industry theory should be paid more attentionby academic the industrial fields. We also should explore the characteristic development strategiescombined the national conditions and development with the study of reference models abroad. Thegovernment should continue to increase efforts to support sports animation industry, but the transformationof government functions should strengthen macro-control; government and enterprises should change theconcept of development, surviving with quality, developing with quality; accurately positioning theaudience; resolving financing difficulties; various universities and training institutions should do the"school-enterprise cooperation" to solve the " officer" excess capacity "talent " as scarce essence, but alsoset up the expert sports cartoon profession to train complex and professional personnel. We should alsoimprove the working environment, raise the wages to retain talent. |
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