Development Path Of The Cultural Industry In Shandong Province Under The Perspective Of Culture And Technology Integration

Since the 21 st century,the cultural industry of China have developed rapidly,much higher than the GDP growth rate and the proportion of China’s GDP is growing,increasingly become a pillar industry of China’s economic development.At the same time,China is also increasingly focusing on the integration of cultural industry development in culture and technology, promote culture and technology integration model vigorously to promote the development of cultural industries.Shandong Province is one of China’s strong economy, the development of cultural industry is also among the nation, and the existing cultural industry development model in Shandong Province has shortcomings, it is difficult to meet the needs, culture and technology integration model of development just to reality to make up for these deficiencies. In addition, the integration of culture and technology industry convergence is also consistent with the theory, coordination theory, theory and ideological growth pole theory of comparative advantage, has a strong theoretical support. Therefore, culture and technology integration model to promote the development of cultural industries in Shandong Province has important practical significance.The article summarizes the development of cultural industries for domestic and foreign scholars and literature culture and technology integration, analysis of cultural industry development in Shandong Province, and Shandong Province pointed out that cultural industry development model and its deficiencies, leads to cultural and technological integration model to explore the idea of the cultural industry in Shandong Province development path; SWOT analysis model, Shandong Province, culture and technology integration model of cultural industry development opportunities and challenges of the advantages and disadvantages are analyzed, the conclusion is: Shandong cultural industry development promote cultural and technological integration feasible and necessary, and made Shandong development of cultural and technological integration need to use their cultural resources, economic strength and advantages of security policies, to make up for the lack of relevant personnel, financial resources and lack of investmentdevelopment model is not perfect disadvantages; seize the state can support and learn from the advanced experience of the opportunity to overcome the external competitive pressures and avoid being assimilated by the development of a model for other provinces and cities.On this basis, the development of culture and technology integration indicator system for evaluation on the basis of constructed three-level indicators, six second-indicators and twenty third-indicators to determine their respective weights, and through specific data,measure out culture and technology integration, Shandong Province, the composite index of development and its underlying index compared to find out the culture and technology integration and development in Shandong Province during the fastest growing index factor is the integration of the development of basic intellectual property indicators it contains is the fastest growing secondary indicators, and the development of the slowest is the human resources and financial integration of the development environment and included into two secondary indicators. It is concluded in Shandong Province to promote culture and technology integration process, with emphasis on the construction of integrated development based on IP, represented, and the lack of sufficient attention to the environment in terms of integration and development of human resources and financial investment, etc., strengthen cultural and science and technology is the future integration of the development of a breakthrough.The model based on the results of SWOT analysis and empirical analysis, and the whole thesis, from the build system for policy integration of cultural and technological development of cultural industries, innovative culture and technology integration models and the strengthening of culture and technology integration development of industrial clusters put forward three suggestions.