Translation Study Of Publicity Materials Of Power Industry Enterprises From The Perspective Of Skopostheorie

Under the guidance of Skopostheorie, the thesis has done a study of power industry publicity material translation by adopting the methodology of Descriptive Translation Studies. The thesis seeks to open a new perspective for the translation of such materials. It applies a comparative analytical case-study method to find the problems in the process of translation. A comparative study is made from the aspects of genre conventions, style conventions and culture conventions to find out the existing problems and differences between them, and the optimal translation strategy on publicity materials of power industry enterprises. At last, the thesis makes some suggestions on how to improve the overall abilities on the translators. Through the study, the thesis has proved the utility and rationality in translation practice, and redounds to achieve the maximum positive publicity effect. Thus, it will render a better service to power industry enterprises.