Expression Of Mult-Sensory Packaging Research

This article based on the package marketing function, combined with consumer sensory, feeling, perception and cognition in the role of consumption activities, and learn from multi-sensory concept in other areas, puts a view of package multi-sensory expression. Through to analysising packing different sense organ's expression essential factor, studed the characteristic of packaging's visual expression, tactile expression, the expression of hearing, smell and taste expression and principle performance.By analyzing the impact of cognitive activity on the purchase, analysis of the packaging in the role of different marketing activities, combined with information of different sensory systems to convey the difference. Proposed the packing multi-sense organ expression optimum composition's basis, the principle, analyzed in the packing multi-sense organ expression sense organ's function complementary role, the product, the market, the expense audiences' characteristic as well as the packing material function. Proposed the different sense organ expression combination way, analyzed each combination way characteristic.The packing multi-sense organ expression method is the packing expression in the realization of goods the action point and the standpoint, according to the role of the different sales, analysis of the senses to attract, pleasure, sensory experience of how interesting the senses play a role in the sales and put forward some concrete way.Expression of multi-sensory packaging is the inevitable product of a highly developed information society, Receives the vanguard technology, the craft and the material influence, is also modern ideological concept manifestation.In a sense, the impact of packaging and multi-sensory expression to break the visual dimension of traditional packaging defects.Blurred the boundaries of packaging and products,is a new direction of packaging design and development.