Multi-sensory Design Of Outdoor Advertising In The Concept Of Interactive Study

Outdoor advertising not only is an important part of the city's image,but also it can reflect the city's economic,political and cultural landscape as a whole.With the development and the progress of science and technology,the way people thought and behavior has been changed significantly,outdoor advertising will gradually develop into a new media platform as it increases the experiential interaction,gave the traditional outdoor advertising a new life.Successful outdoor advertising is not only about deliver information,but also about realizing the emotional communications and behavioral interaction between the audiences.In the meantime,the idea of advertisement with multisensory interaction presents multi-cultural trends in development,and perfectly compromises techniques and arts.This article is divided into five chapters altogether: the first chapter examines the research background,purpose,significance and research status at home and abroad,and it makes systematic carding and explores significance of the subject innovation.The second chapter discusses the multi-sensory concept theory from the psychological level.The application of practical cases needs the support of theoretical basis,only by understanding the definition of sense,knowing how does sense generate,the connection between sense and consciousness and working mechanism of the five senses can we choose the suitable multi-sense interaction medium for creative advertising and transfer the information;This research is based on the new ideas of the multi-sensory design and discusses the value of its society,brand and culture.The third and fourth chapter are this article's core sections.The third chapter is based on the research of the multi-sensory interaction,and it combines with the characteristics of outdoor advertising.It sums up the interactive effect of the outdoor advertising in vision,hearing,smell,taste,touch the specific methods and how to select the appropriate media carrier,guide the audience more “active” involved,accept advertising message.It also concludes the multi-sensory interactive outdoor advertising design in the concept of design principle,and the multi-sensory design idea the premise of guiding the interactivity of outdoor advertising.The fourth chapter summarized the design principles according to the previous chapters through the analysis of domestic and foreign outstanding cases,and it sums up the creative performance and integrated use of multiple senses in the form of a strategy.Moreover,it also summarizes the difficulties in practical application.The fifth chapter concludes the full text and it predict the future developing tendency of the outdoor advertising interactive design under the guidance of multi-sensory concept.This topic research aims to provide new ideas and creative forms for the transformation and development of the outdoor advertising design in the new media era.Multi-sensory outdoor advertising has inspired the audience more positive sensory reaction,which helps it to provide better service for the audience,and it can meet the audience's physical and psychological level needs.Compared to the single sensory advertising,multi-sensory outdoor advertising improved the brand awareness among the audience,and it brings more potential value for the brand at the same time,which actively promotes the vigorous development of the outdoor advertising industry.