| The object of study in this paper is the common speech competition, industry speeches, ceremonies speech, campus lectures, festivals and other popular speech speech titled, the main methods of this paper used is combined corpus statistics and analysis, and collected about thousand presentation title of language study.This article is based on language itself, combined with the rhetoric grammatical theory, the more detailed description and analysis of the phenomenon of language heading lectures, mainly revolve about lectures, title words, structure, statements and other chapters to discuss. First of all, this article analyse the words in terms of speech, the popular title lectures usually refusal to use special words, in order to making the audience to know, believe, shock, move, music; by way of carefully refined character, the title become new, and it become attractived to listen; useing of rhetoric can make terms to fresh and dynamic. Then this paper examines the structure of a speech title, the popular title lectures constitute of distinct phrases, it can precisely express the fine content, and more combinations of phrase structure can embody, among this combinations, predicate Structure,verb,join,subordinate and the phrase structure of language is usually used. The article also analyze two special phrase structure about isolated statements and complex sentence structure, isolated statements structure is a kind of prepositional to express purpose and that time, the structure of "complex sentence "title is more significance of synthesis or single with the previous clause.The author hope that this research can provides some help and learn to the title lectures. |