The Study Of Hunan Xuefeng Food Company's Brand Image

Along with world enterprise which enter the brand competition age, when the brand becomes the global business circle pursues frantically holds, the brand vision design also becomes the fashionable words and expressions which the enterprise business even common people often mention.The Study of Hunan Xuefeng Food Company`s established in 1998, until now already some 10 years history, is Xupu County's key attracting investments enterprise, Its main production "orange juice" product, currently output 3000 tons, output value 2500 ten thousand Yuan. The company produces the technological advance, the beautifully packaged, the formula is unique, the feeling in the mouth is delightful, product be welcomed by general consumer deeply.With the intense market competition system the market competition, Hunan Xuefeng Food Company met the wish in the development to develop and to expand the enterprise, but under this intense market competition system dissimilar bottleneck.Under the new times background, the share which the market sales volume holds is very actually small. The author through the market survey,the enterprise interviewed,methods and consulting these ways to the the Study of Hunan Xuefeng Food Company. discovered that the following question of Hunan Xuefeng Food Company brand existence are:1st, the brand design lacks one kind of external esthetic sense.2nd, the product superiority has not manifested from the brand.3rd, the corporate growth has received the traditional thought that Traditional enterprise's development thought pattern.4th, Hunan XueFeng food development Limited Company brand's design is not obvious in the difference.5th, the advertisement information dissemination is weak.This article from macroscopic and microscopic two angles, to The Study of Hunan Xuefeng Food Company external environment threat, the opportunity, the intrinsic own superiority and the inferiority carries on the analysis. Finally, analyzes according to the above, this article proposed to Hunan XueFeng food development Limited Company's brand and the dissemination establishment brand idea, under brand idea new product view, carries on the science to locate and to seek for the effective brand dissemination way and so on several strategy suggestions.The small and medium-sized enterprise has the vital role in economy of our country. The small and medium-sized enterprise affects local and even entire state economy prosperous and society's stability to a certain extent.Hunan XueFeng food development Limited Company enterprise is a Small and medium-sized enterprise, which is also representing the Chinese small and medium-sized enterprise miniature, studying this article to hope that causes the people to the place small and medium-sized enterprise question widespread attention. more men of insight conduct the deep research from the different angle to the small and medium-sized enterprise question to make Hunan XueFeng food development Limited Company to glow the youth, moves toward the nation, goes out the entrance to a country, develops the domestic name brand and the international brand.