Research On The Visual Expression Of The Chinese Character Graphics

Chinese Character is the most representative of chinese culture. In the sight of modern visual expression,If you rediscover it ,It'll be display the great visual value,and become a chinese cultural identity of the international design。In terms of the origin,Chinese Character is associated with the graphics. Viewing from the formation and structure of Chinese characters,hieroglyphics first appeared which vividly sketched main features of the objective things in lines. On the transformation of calligraphy's type style from seal character,official script,regular script,running script to cursive script,it's also decided by graphic characteristics such as strokes,shape,frame structure,morphology. On the transformation of calligraphy's type style from seal character,official script,regular script,running script to cursive script,it's also decided by graphic characteristics such as strokes,shape,frame structure,morphology.Chinese Character Graphics is the Visual Expression of chinese culture. Box-shaped characters reinforce the tradition conscious of the round sky and the Square earth. Chinese culture belongs to the form and meaning of language,while Chinese characters are pictographs. Western is pinyin languages,Letters for logophonetic function. Although the chinese characters form is the trend to from the concrete to the abstract,while stroke from complex and curved to simple and Straight,it didn't as pronunciation changes. So chinese traditional culture accumulation represnted the chinese characters is passed as stagnate,profound and conservative. The west is the opposite,presenting changes and novel. On the aesthetic,the east is perceptual knowledge aesthetic images , while Western emphasizes the rational Scientific exploration pursuiting of novel and change. Large graphic works of chinese traditional culture strongly proves the huge potential of it and provides valuable inspirations.Calligraphy which stresses the sensuous of the line,rhythm and construction of space structure,is a art through the characters of image creation to express feelings. The calligraphy art added to the chinese character graphics is a prominent feature on the visual expression. Chinese character graphics designed calligraphy inherit the traditional cultural. With the analysis of some design works of Jin daiqiang,Chen youjian & Bi Xuefeng,this chapter explores the unique value of it in the new social practice activity.Currently the chinese character graphics widely used in two-dimensional visual design. Because chinese character is the carrier of chinese culture ,it'graphics making use of the mascot and logo design in the 2010 Shanghai world expo can benefit for highlight the unique national culture and set up perfect national image in the international environment. In an analysis of the present situation of chinese characters and graphics and a large amount of domestic and the Japanese and Iranian design works,the author summarizes some methods and ideas.Thus,Under the condition of the traditional printing ,though two-dimensional visual has an important role,it is still facing the continuation and development of new opportunities and challenges. With the development of the new science and technology,many reasons makes its innovation and development,such as the new media of the digital,the diversity of artistic expression ,the times ahead. Walk in front of the chinese is moved overseas artists. Experience of violent collisions of the two culture and based on the survive thoughts,they gradually get rid of the western art and blind worship. Modern artists Xubing & Gu Wendai introduce national resources of it into stallation art,having some achievements and acquiring the attention and new thinking.The Chinese Character Graphics full of chinese traditional culture has become a deep national spirit of visual resources. It will also reflect the new value and connotation in the new era,predicting the future of China's cultural prosperity.