Visual Design Of Spring Festival In The Year Of The Tiger Based On Chinese Character Combination Graphics

Chinese character combination graphics is a special design form that combines Chinese characters with graphics,Chinese characters with Chinese characters,and has multiple functions such as ideality and fun.This form is full of the wisdom and emotion of predecessors,with a long history and culture.This form is full of the wisdom and emotion of predecessors,with a long history and culture.From the appearance of oracle bone inscriptions,to the bronze inscriptions of the Western Zhou Dynasty,and then to the widely popular combination of auspicious meanings in the Song Dynasty,Chinese character combination graphics have been deeply ingrained in people’s hearts and gradually entered every aspect of people’s life.Chinese character and text graphics are full of connotations and have far-reaching cultural values.Their forms and contents are constantly enriched with the evolution of history.On the one hand,they carry people’s yearning and pursuit of a happy life in different periods,and on the other hand,they also reflect the changes of social consciousness.Research with "limited" as the starting point,in the hope that use Chinese characters and graphics the basic principle and method,has provided the new mentality for the contemporary visual communication design and method,it is not only beneficial to re-examine our traditional culture,but also helps to give designers a new design direction,in the "positive innovation" for the fit of the traditional culture and modern design.The first part of the article mainly includes the background research of Chinese character contextuality graphics,so as to develop the overall framework of the paper and launch the subject research.The second part of the article is the historical background and application research elaboration of Chinese character combination graphics,including the historical development of Chinese character combination graphics and the research on the application carrier and application value of Chinese character combination graphics.This part is the theoretical background and research value.The third part of the article is the construction method of Chinese characters and related case analysis.The construction methods include four parts: strokes together,combining multiples into one,combining texts with understanding,combining characters into paintings,mainly designing the graphics of Chinese characters combined.This paper mainly summarizes the design methods of Chinese character combination graphics with examples to provide design form and theoretical support for the design application practice of the fourth part.The fourth part is the design and application practice of Chinese cotextive graphics.Taking "the Spring Festival series activities in the Year of the Tiger" as an example,three series of works are designed to verify the theoretical research above.Finally,the fifth part is a general summary of the previous article.Design practice is based on the "Tiger Spring Festival series activities" as an example of Chinese character graphic design.The design content is carried out with the custom language during the Spring Festival as the carrier,which is divided into traditional series and modern series.The traditional series is in line with the tradition of Chinese characters,and presents it with modern design means,showing the integration of traditional culture and modern design means.The modern design series is to put the modern design style coat on the Chinese character and text graphics,its rich connotation remains unchanged,but it is closer to people’s modern aesthetic.To sum up,the design practice results aim to open up a new path for the protection of traditional culture,so that it can still shine under the modern aesthetic.The article generally starts from the theoretical background of Chinese character combination graphics,then starts from the design form,and finally combines modern design methods for design practice."Today" is a traditional cultural protection method that uses the past for the present,and at the same time opens up new paths for design,so that traditional culture can still shine under modern aesthetics.