Research On The Industrial Pattern Of Internet Literature

In last 10 years, The internet literature of chinese language has been evaluating as a mode of industrialzation. due to the interaction between economic and culture develpment, it's been developing fairly well. there are domestic enterprises has developed mature industry chain model of internet literature, of which Shanda is one of the representative and competitive example. By the copyright it owns, Shanda has created a mature industry chain of internet literature which contains all elements,including commen literature, TV progammes, movies and PC games. Shanda did not just provided a platform of development for the production and consumtion of internet literature, but also gave a fresh start for internat literature taste, humanistic spirit, subject matter and make literature itself more attractive, furthermore it protectes the interest of authors, make literary works valuable than ever before.The advantage of Shanda Literature Ltd did not comes from the acquisition of seven best-in-country website of original literture in order to gather the most resources as they can, but the cultural industrialization model it creates, which contains all elements of internet literature,including commen literature, TV progammes, movies and PC games. however, because the industry of internet literature contains both elements of art and economy, for chinese literature cultrue under the power of globalzation, It requries a set of theories and modes to perform a healthy development in order to gain great profits. however, the theories are the weakest link in the whole chain, The development of theories did not come along with the development of industrialzation.By the analysis of Shanda's experience of success and its mature model, The essay has concluded four basic ideas of literature industry development:1. Intensity operations with an uber start, high quality, and modern ways of management.2. Focus on the substance, rely on the mature related process and reasonable ways of sharing profit.3. Find more reliable investment and partners of related business4. Different stategies and internal controls for different situation.These are also the creative point of the essay, It aims to provide theories which will help internet literature industry developing better, avoiding random errors which may occur, in order to make improvement to production and consumtion development of literature, futhermore it will help to change people's view and regulation about literature production.By the knowledge of communitcation, cultural industry, Max style art, marketing and so on, the essay filled the empty space of theories about internet literature industry. It provides evidance which came from theories of cultural production, internet literature theory, communication theory, proved there are physical requirement for the industrialzation of internet literature and it means to happen in a world that cultural could be sell as a product. The industrialzation could develop well if it is supervised well. these will mean a lot for the whole reseach about internet literature theories.However, Internet literature industry was developing too fast, and there were problems that we can not deny. As we can see that commercialization are always the enemy of pure art. but also,It improves the ways of production of literary works, creates the styles, and brings interest to authors. The government and companies should try to minimise the harm from industrialzation towards literature, as we can see, several rules and regulation about it has been made, Shanda is also trying its best to cleanse the overall enviroment. Therefore, we should be confident about internet literature being healthy development.