Graphics Language And Digital Media Studies

The development of science and technology has always been a kind of revolutionary force that can change the world. As is said in Negroponte's Being Digital, the development of information technology could change people's way of study of studying, working and entertaining. To sum it up, it has changed our life."While it influences people's life, information technology is also affecting the development of graphical language. It can be said that the emergence and changes of any single one kind of art depend on the science and technology of that time. For example, the invention of typography has greatly enriched the transmitting approaches of graphical language information and the forms of arts. Like all the former inventions, the invention of digital information technology will make a whole new look for graphical languages. This paper will carry out intensive and through research on the basis of analyzing the transmitting character, artistic expression, recognition and aesthetics character in digital media.The first part of the main discuss figures with a digital intermediary language of the basic theory, and a digital intermediary language and the relationship between language of graphic technology development. dependence is strong, from yan hua to the invention of printing, to today's digital technology application. each technology on graphics language development is a major impact of digital technology, especially the development of a revolutionary.Part two, the author analyzed the characteristics of graphical language transmitting and information transmitting under digital media by specifically analyzing the advantages of information transmitting on the basis of digital media. As is well-known, graphical language transmission mainly relies on transmitting media and comes into play by the presentation and speed of media. The great changes on information transmission under digital media mean that the characteristics and modes of graphical language information transmission are also under change. These changes are presented in two aspects: first, it is the change of the characters of graphical language information transmission under digital media. Graphical language under digital media has surpassed transmission border of media, broken the obstacle between traditional media. Compared with the graphical language with traditional media as its foundation, those with digital media as their basis are more intensive. At the same time, they are open to the outside, stride over time and space. They can store infinite information in time and can transmit information all over the world in a short time. The other kind of change is the graphical language information transmission mode under digital media. Under digital media, the mode of graphical language information transmission has two major characters. The mode of graphical language information transmission under digital media not only changed the audiences'relations in time and space during appreciating graphical language, nut also changed a former idea that the audiences are passive to the graphical language. The network based on digital technology has offered a stage for the audiences and the designers of graphical language.Part three, I will analyze the art form of graphical language under digital media through discussing non-material production and output and digital copy and downloading. Each information technology revolution has not only promoted human's information transmitting ability, but also changed the presenting art form of visual information thoroughly. Based on digital technology, graphical language under digital media has the following characters compared with those under printing media: multi-feeling visual, dynamic visual, interactive visual and virtual experience visual. I tried to point out that as the digital media becomes more and more mature, commercial management of graphical language under digital media will lead visual transmission towards multi-sensory, interactive, experience form, which is more humanized so that it is closer to people's expression to knowledge, concepts, and thoughts.Part four , as the graphical language under digital media has a larger number of audience and great influence, modern graphical designers attached great importance on researching audience. They analyze audience's recognition and aesthetic character with relevant knowledge of recognition and aesthetic psychology and they have concluded the character of graphical language audience recognition psychology and aesthetics under digital media. They have summarized some regulations as well so that they could apply it on education and commerce.Finally, I have some thoughts about the development of graphical language under digital media from three aspects: the influence of digital media on graphical language; some problems in the course of graphical language designing under digital media; perspective of graphical language under future digital media.