Reach On The Information Transmission Levels Of Print Advertisement In The New Media Environment

Under the effect of economic globalization and information digitization, the complexity and excessiveness of information makes a strong contrast with the li mit of human’s attention. If advertisement wants to attract people’s attention in li mited time, it must show the primary and secondary contents and the level of t he advertisement.This thesis starts with a situation analysis for print advertisement against the background of new media. It is composed of two parts:print media and print a dvertisement based on the environment of new media. It states the different char acteristic of media information transmission, and proposes the importance of leve Is in advertising information transmission. Secondly, the effectiveness of print ad vertisement information transmission under the new environment is analyzed whic h depends on two different aspects to dig into the problem of modern advertise ment industry and why we have these problem. It includes the competition betw een old and new media, information judgment and acceptance, which provides a foundation for solution.Two kinds of meaning are included in the level of advertisement informatio n. One is the content of the layout should express the information in a good or der; the other is the leveled visual effect formed by the visual elements in the1ayout. Therefore, this research starts from advertisement psychology to study ther e relationship between customer psychology and information transmission, and th e differences in advertisement audience psychological demands and the influence of advertising; Next, the paper establishes a visual flow from the reading habits of people and visual psychology, guides and designs the visual moving direction of reading to set up the reasonable layout of order; it uses the most effective w ay of perception to make the audience get the best impression. In addition, visu al elements of the layout are designed to highlight the relationship between the content of primary and secondary information hierarchy, presented by comparison between strong and weak contrasting image elements in print advertising languag e, color language, and information language; Differentiation of different media in formation transmission is analyzed; from the distinction of visual effect and the difference of advertising effect, the paper proposes new ideas for the developmen t and innovation of print ads. Furthermore, it also deepens the visual level of pr int advertisement by breaking through advertisement creative, with the setting of the center of vision and viewpoint, the use of blank space and texture feelings.The purpose of this research is to use clear designs to present the levels of advertisement information, so as to avoid misunderstandings that hinder the com munication of information. Ads should provide clear ways to read and understan d, and make it clear for audience to know the advertisement’s primary and seco ndary content; The paper sorts and classifies the information, solves the problem of multifarious information, and uses the form of intuitive visual to convey infor mation effectively. It helps the general public to solve problems, reduce and remo ve doubts, and helps the public identify more quickly information in a fast-pace d society.