Effective Research On Visual Information Communication Of Dynamic Graphics In The New Media Era

With the communication in the field of digital technology in twenty-first Century the production of information, the new media era is coming, great changes have taken place in people's life, especially a significant impact on technology and changes in the way of life.Due to the wide application of the Internet, the whole world can carry out international, cross regional, cross cultural information sharing. The explosive growth of the amount of information, the acceleration of the pace of life so that the traditional static text, graphics and image to convey the information is difficult to catch the public eye. Under the background of the times, it is a trend that the information is presented in a clear and accurate visual way,and the graphics can help people understand the information and convey the information more effectively.Therefore,this paper starts from the dynamic graphics to convey information,for the purpose of research on the effectiveness of dynamic graphic information, firstly, from the theoretical analysis, consumers how to accept and deal with the information flow, combined with the practical application of dynamic graphics,dynamic graphics design conforms to the acceptance of consumers away from information, network users can ensure effective information. Secondly, this paper describes the dynamic graphics should not only meet the needs of the user's aesthetic needs,but should pay more attention to whether it is intuitive and effective transmission of information. Finally, from the point of view of the user experience, it is more convenient, more comfortable, more effective, and even more fun to analyze the effectiveness of dynamic graphic information transmission.In a word, dynamic graphic information can effectively convey, is built should be consistent with the main user information needs, aesthetic needs and interactive requirements in dynamic graphic design, the study of user experience on a more level, deepen the research on the effectiveness of information.