Internet Sub-culture Phenomena Of Theoretical Analysis

With the rapid development of the Internet, various types of Internet sub-cultural phenomenon emerged. The emergence of Internet sub-culture phenomenon are constantly hitting people's traditional patterns of behavior and values. Internet sub-culture is not only a unique cultural landscape, but also a new way of life. In this paper, communications, culture, sociology and many other interdisciplinary theory of visual field as the main anchor and verification perspective, the main use of literature research method and content analysis of relevant publications, electronic databases and academic forums on the Internet, professional websites, relevant information contained in the data provider of access. In order to ensure the accuracy of information and data sources, representativeness, survey research has also been a certain degree this application. This paper argues that to identify the network sub-culture must first be a negative culture and a clear distinction between the network, the network with negative culture is negative, destructive and vulgar, and with varying degrees of culture, the network sub-culture is the dominant culture in a larger China, with different patterns of behavior, ideas and beliefs of the smaller, secondary cultures or groups, in general society will not be negative, devastating impact of bad. The article is divided into four parts, the first part, dealing with the mass culture and subculture related theories; second part of the network of sub-cultural phenomenon-depth analysis of the concept, characteristics, and creatively put forward must correctly distinguish network culture, the network sub-culture and the network with negative cultures in three different cultural types, but also the first time, the network sub-culture of the morphological classification; III, IV and some of the major sights from the multi-disciplinary sub-culture of network theory to explain the phenomenon; article presented at the end of the network sub - cultural transmission should be addressed three relations, both with the heritage and cultural relations, the relationship between mainstream culture and society, as well as the relationship between the liability and mass. A more comprehensive article on the Internet sub-culture phenomena and interpretation of the sort to try to dig deeper network of numerous subculture demonstrated the theory behind the phenomenon common for future areas of related disciplines to provide theoretical support for further research.