The Causes Analysis Of "Cultural Discount" In Economic Model

Even though films have been widely exchanged internationally, conveying various form of alien cultures, but the audiences of importing countries are difficult to accept and understanding the kind of cultural information set within the film. This has affect the target to achieve in the value of films in overseas markets is less than in the domestic markets. Today, this devalue prevails in the film industry. This has being called the phenomenon of the film's cultural discount, and this phenomenon in various countries are on different degree.When the film moved into industrialization era, the film cross——border movement has being increased in large scale. The movement not only using the film as a commodity, it also involved the technical staff, the actors, the capital, the production, the issuing and etc. In short, it is involving the operation mechanism of the film industry. Movies in the modern society have been produced, circulated and consumed. The process documented and proves the organic existence of the modern technology, economic and social processes in the film there. With this context, the study of the films perspective fields has also been expanded widely.The aesthetics of film history has always been the mainstream of film studies. Recently, researchers study into the perspective of political economy has been gradually increased, communication theory and research methods for the movie have also been broaden the horizons. The perspective and methods of interdisciplinary integration has increasingly shown its necessity, it gradually become a new trend in the frontier of film studies. In this paper, the research on the interdisciplinary view has adopted the comparative research, constructed and quantitative analysis, to study the widespread of culture discount in the international film trade, joint cultural and economic fields. This is to have a creative interpretation in the film culture discount reasons thru the economic model guidanceIn the paper, the first part presents an overview of the worldwide film market and the current development of Chinese film. It discussed the theoretical background of cultural discount, and summarizes its'causes.The second part is introducing the Trade Gravity Model, describes the theoretical background and recent research status, the causes of cultural discount, exchanging the view perspective of explanation for the model variables. The third part is by using the basis of previous 2 parts, reference cases and large amounts of data to conduct further instructions for the applicability of Trade Gravity Model in film culture discount explanation, and making reasonable adjustments for the variable indexes. Finally is to establish the mathematical model and introduce the cases.