The Research Of Product Color Based On Brand Image

Brand era of global competition has arrived. With China's accession to WTO, a large number of foreign brands into China market, originally on the relatively weak competitiveness of domestic brands have a tremendous impact. In recent years, beverage market, foreign brands battle intensified, domestic brands have to smoke in this war without an edge, we must enhance their brand image, change the consumer's brand preference. As for the brand image of the theoretical research, although the economics, management, marketing skills within the disciplines are conducted in-depth macroeconomic research, but less involved in the actual brand of micro-research, in particular how the macro-theoretical study micro-operation with the actual combination of the brand, more science for the actual image of the brand products and services.Vision is the ability to accept outside information strongest feeling. And rely on visual perception, 80% is based on color to make judgments. In the brand image recognition process, the color of their unique visual expression and cultural semantics, in the design plays an important role. How to use color to this carrier to enable enterprises to demonstrate differences in a short time, for the development of enterprises is very important! This is an opportunity to study the use of the above two points, select the beverage products of this type of research platform, to color for the study, from the color vision, color, color and color design of Lenovo's paper analyzes the visual image of the beverage industry's brand color designed for the beverage industry in brand image development, provide a powerful reference.Research through the literature search, market practice and case study analysis, consumer survey three methods on the current China's beverage market in the consumer, brand and color of the brand drinks cases to analyze the visual image, combining psychology, science and other brands numerous scientific disciplines and knowledge of color design in-depth thinking and discussion. Finally, the conclusions of empirical analysis applied to the specific design.Beverage brand image design of the color study for the beverage products is not only the completion of color design, more importantly, lay the beverage brand image color, fully embodies the concept of beverage brands, and brand image color communication throughout the process, the completion of "person—Heart—Color—substance "of the harmony and unity.