Application Of Color Symbols In China Mobile Brand Image Design

In recent years, China's mobile communication industry has shown a rapid growth of development. As China's mobile market competition pattern, mobile operators are also increasingly fierce competition. Operators are trying to occupy more of a fight for market share. To do so is the market brand, which in today's mobile communications market is very penetratingly of Proverbs. If the owner of the well-known brand, on sale at the time and effort can be greatly reduced. The brand image of you on behalf of the commitments made to customers, clients, as well as your ability to judge the commitment to reach customers in your marketing carried out before the recognition of the brand represents quality behind. A brand of long-term need for the establishment and operation of the accumulation. According to the "consumption in the future," a book of theory, modern man does not depend on commodities, but by the impression of survival. In the human facial features, the outside world to receive information that is the feeling of most visual! Visual image of consistency, making the audience related to the brand image of the long-term precipitation, so as to deepen their understanding of the brand. And to rely on visual judgments, 80% is based on the color of the judge. Color is impressed by the people of the important means. At the same time, color consistency as the key to the visual image of the carrier can not only good business interpretation of the core brand idea, the concept of corporate color, color of the concept of brand culture, philosophy and become a strong bond between customers and operators Using color Symbol of the characteristics of different groups of audiences, their products form a clear market segmentation, shape a clear brand personality and target audience for the deepening of the brand.This article from the symbolic color of the theory to explore the brand image of the color characteristics of the symbols. The mobile business in the specific color image of the brand research, introduced the brand in the mobile enterprise application of color. In China Mobile and China Unicom, two major mobile operators of the brand's operating losses in comparison to move strengths, weaknesses in-depth analysis of the brand to provide some color work of the operators. Of course, some of the analysis of the current mobile operators and other market operators will certainly be more useful. The paper analyzes a number of processes and ideas in principle, only an opinion, with a view to offer their valuable suggestions.